Administracion de Empresas

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Browsing Administracion de Empresas by Subject "CADENA DE VALOR"
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    La cadena de valor y su efecto en la competitividad de las clínicas privadas de la ciudad de Portoviejo.
    ( 2016) Hidrovo Vélez, Diego Stevens ; Salazar Sánchez, Paúl Cleomedes ; Macias, Nimia
    In this thesis, the value change of three private clinics is going to be investigated: The Santa Teresita, the Santa Margarita and the San Antonio Clinic. Regarding the objectives, the main one is to analyze the effect of the value chain in the competitiveness of the Portoviejo private clinics, identifying the competitive advantages to know their positioning in the local market and to determine the level of the client satisfaction with the functional and organizational procedures of the investigated private clinics. To finish, a value chain system will be designed for the private clinics. To gather the data and meaningful information, many visits will be made to the clinics in order to know their inner and outer commercial reality. Next, countless sessions of interviews, surveys will be carried out as well as observations of the current situation of the three clinics. In essence, value change is an evaluation tool to carry out an internal analysis of a company through the disintegration of its main activities. Besides, the value chain adds value to the products or services. Finally, thanks to an efficient value change, the companies give to the consumers what they want. In the administration that uses a value chain, three goals are hoped to achieve: To provide a quicker and more efficient service than that of the competition. When measuring many activities of that service, new ways to save money can be obtained. A good service is created along with the protection of the environment and nature. In this thesis, by means of an investigation made by two investigators of the UTM, it is confirmed that, in Portoviejo, the previously mentioned private clinics possess and use a value chain to satisfy the medical necessities of their clients. With regard to the conclusions, the value chain is not carried out in its entirety in the clinics of Portoviejo. Anyway, thanks to the professionalism, kindness and hospitality, the work of the private clinics is carried out in an atmosphere of cordiality and respect. In conclusion, the clinic San Antonio, the oldest in the city of Portoviejo, with 35 years of uninterrupted service, maintains a magnificent system of service to the client that makes very pleasant the visit to their facilities. Lastly, every time that a commercial business is created legally and respecting all the standards of quality and service, the city gets rich. Without any doubt, in the surroundings of the three studied clinics, the commercial value of Portoviejo city rose and it continues improving. Also, we conclude that the use of the value chain enhances the operation of the administrative and commercial departments as well as the health services of a private clinic. In the case of the recommendations, it is advised that the theory of the value chain of Michael Porter could bring many benefits to the Portoviejo private clinics. Also, all the private clinics should create a database on each patient's clinical history and this information should be accessible for the medical staff, after obtaining the due authorization. With this, the violation of the patient's privacy is impeded. In order to arm a true chain of value, the administrators of the private clinics should make sure that all the links or departments are joined together in such a way that the user tries commercially only with a person.
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    Estudio de la cadena de producción de Belcet S.A. para la reformulación de objetivos estratégicos
    (Universidad Técnica de Manabí, 2021) Barba Vélez, María Belén ; Ponce Moreira, Angie Sulay ; Valdivieso Guerra, Primavera
    Every day companies seek to be competitive in an increasingly demanding market, hence the importance of evaluating their processes and establishing continuous improvements. The main objective of this work is to study the production chain of the coffee processing company Belcet S.A. for the reformulation of strategic objectives. A qualitative-quantitative approach was applied, with a descriptive scope and non-experimental design, supported by the techniques of direct observation, survey and interview. The sample consisted of 14 employees responsible for the administrative and operational area. As a result, there was an updated survey of the key elements of each process associated with the production chain and the identification of the current trend of the strategic actions carried out by the company. As a conclusion, it is concluded that Belcet has progressively achieved the growth of the company, but it is necessary to reformulate the strategic objectives so that they are clearer, of knowledge of the personnel and constitute the guide by which the operations and resources of the company should be oriented.
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    La cadena de valor de cacao y su relación con la productividad en la parroquia San Plácido del cantón Portoviejo, provincia de Manabí.
    (Universidad Técnica de Manabí, 2019) Guerrero Centeno, Mayra Alejandra ; Moreira García, Nelly Ana ; Ruiz Cedeño, Angelica
    The present research work was developed in the San Plácido parish, whose main objective was to analyze the cocoa value chain and its relationship with productivity in the San Plácido parish of the Portoviejo canton. Traditionally the basis of the economy of the San Plácido parish is agriculture, its lands are productive, and its climate makes possible the development of a variety of crops, among them cocoa, to which added value is added for its transformation and subsequent commercialization, therefore it contributes directly to the improvement of the economic and social level of those involved in this activity. For this reason, the need to carry out research to analyze the cocoa value chain and its relationship with productivity in the San Plácido parish of the Portoviejo canton, Manabí province, was raised, where the literature review was carried out in the first instance and the construction of the theoretical framework, where the different concepts and importance of the value chain were defined, then knowing the production of cocoa both at the macro and micro level, to finally define the concept applied to our object and place of study. Here we also analyzed the agricultural production in the Portoviejo canton, particularly in the San Plácido parish, its generalities and characteristics and how cocoa production is carried out and analyze different economic indicators such as the Gross Domestic Product (GDP), Employment Level, Export and Imports Subsequently, a diagnosis was made of the current situation of the different actors in the cocoa value chain from the production of the raw material to the consumer, going through all the transformation, marketing and distribution processes to then identify the problems that arise in each one of the stages that make up the process of the value chain. All this was carried out with the research techniques proposed in the methodological design, that is, with the surveys of producers who are partners of the Corporation of Fine Cacao Producers of Aroma "San Plácido" and, in turn, that they are the marketers, they are also applied an interview to the President of said Corporation. In conclusion, it can be said that the cocoa value chain presents difficulties in its links that compose it, however it is reflected more in the production and marketing and distribution of the product, finally it was possible to propose a proposal that allows to potentiate the value chain with several strategies that favor it and generate greater productivity in the "San Plácido" Corporation.