Análisis de mercado de una lavandería a la calidad del servicio en los métodos de lavado en Portoviejo

Abstract

The research work proposes to carry out a market study that shows the viability of the company and the methods used in cleaning garments through washing in water or dry cleaning. The idea of the business is to wash, disinfect, dry and take care of the quality of the garments received in the company and taking into account that dry clothes are more delicate than daily clothes and are done in water. It seeks to propose and implement the improvement of service quality in the market to improve the productivity, competitiveness and quality of the company's service. The market study is based on an analysis of the current sector, competitive sector and from this a market investigation will be carried out in which a main tool such as a survey and methods (sevqual) will be used, the aspects that should change will be identified. and implement the laundry service in order to meet the objectives of this business plan. The purpose of this Business Plan is to identify all the important aspects aimed at achieving the company's improvement in the high quality of the services provided, identifying the unmet needs of customers, a response aimed at providing added value based on conceptual change and identifying problems. possible solutions by developing different types of analysis.