Estudio de factibilidad para la creación de una microempresa productora y comercializadora de agua de coco en la ciudad de Portoviejo, provincia de Manabí.

Abstract

The main purpose of this project is to carry out a feasibility study for the creation of a coconut water production and marketing microenterprise in the city of Portoviejo. The idea of creating the company arises due to the high price handled by the companies that have presence in the city, the lack of a company dedicated to this activity in the city of Portoviejo, and the high production of this raw material in the canton. To achieve this goal it was necessary to establish procedures for the proper bottling of coconut water under the quality standards recommended by the F.A.O. The project as such is focused on developing a market leading product of bottled coconut water for the city of Portoviejo, offering an effective and timely service while maintaining the quality of the product. Our project can satisfy the existing need in this locality of a natural and processed product with adequate hygiene rules that allow a safe consumption for the population of Portoviejo. When carrying out the market study, an extract of the population of Portoviejo was considered obtaining 384 persons as the size of the sample. This study obtained an optimistic result for our project, answering 90.02% of the population surveyed who do like coconut water. The total required investment of the project is 81,407.10 USD, which will be covered by 35% equity capital and the remaining 65% will be financed by a bank. The project is designed for days years and it is estimated that the return on investment will be made over a period of 0.99 years. In view of the present study of the project, it is considered feasible for its implementation. Through several strategies the company aims to cover a 35% share of the target market to which it is directed by projecting a total anual sale of 264 000 units. The low cost of the raw material allows the unit production cost to be 0.47 which allows positive values to be obtained in the financial statements and indicators, During the first year cash flow projects a 79,990.47 NPV benefit of the project is 501,544.18 and the IRR is 127.18%.