Estudio de factibilidad para la creación de una empresa procesadora de leche de coco en el cantón Portoviejo

Abstract

The feasibility study for the creation of a coconut milk processing company in the city of Portoviejo arises from the need to generate local and national industries for the production of products that contain coconut as raw material. Currently in the Portoviejo canton, the coconut harvest is increasing, which means that there is an extra demand for the fruit, which is without a market, leading to considerable losses in this sector. So it is important to take into account the change in today's society, especially with regard to eating habits, whose trend points to the interest in trying new options offered on the market. In this sense, the main objective of the research was to carry out an economic, technical and financial feasibility study for the creation of a coconut milk processor. The investigative process followed a mixed approach, with the development of a field investigation and analytical-descriptive research, applying the interview and survey techniques, the latter was applied to a sample of the population of the Portoviejo canton, as results obtained that there is an unsatisfied demand, which manifests itself as a possible market for the commercialization of coconut milk, in addition, there are suppliers of the raw material around the city, so that the raw material can be obtained at a low price with respect to to other locations, due to a set of advantages presented by the proposed project, a positive assessment of the VAN and the IRR was obtained as a result, for the creation of the company, considering it necessary to establish strategies for prevention and care of the environment, as part of the production process, among the conclusions reached is that there are sufficient technical, market and competitive advantages that favor the creation of a coconut milk processing company in the city of Portoviejo.