Estudio de factibilidad para la creación de una empresa de suplemento nutricional a base de fruta de pan en Portoviejo, Ecuador.

Abstract

This research project is focused on the feasibility study for the creation of a powdered nutritional supplement company based on breadfruit, which said fruit called Artocarpus altilis is not used in Ecuador, despite the lack of knowledge that it contemplates. The population about the benefits and properties that the fruit provides and that it exists in abundance, especially in the Manabí sector. For this reason, the objective of this research is the use of breadfruit through a highly nutritious product, which, based on the market, technical and financial study, will determine the degree of feasibility that this type of supplement company presents. Nutrition in the city of Portoviejo. Which was developed through a qualitative and quantitative study, based on primary and secondary information through interviews, documented information and field observation. However, an analysis of the economic and financial situation was carried out, through the use of the VAN and the TIR, which resulted in a positive value in terms of these two indicators, with the internal rate of return obtained being 28.36 %, compared to the 11% offered by banks, this rate is acceptable for the execution of the project. Finally, it is concluded that the technical study is feasible, in terms of the machinery and processes required, and also in terms of market research, it can be aspired to. At the same time, it was determined that the project is technically and economically feasible.