Estudio de factibilidad para establecer una planta procesadora y comercializadora de pescado en el cantón Portoviejo de la provincia de Manabí.

Abstract

In the present investigation, a feasibility study was carried out to establish a fish processing and marketing plant in the city of Portoviejo, where this product from the sea leads to great consumption at the local level and mainly to small, large restaurants, city stores, etc. hence its great importance for its processing and commercialization, which was obtained as a purpose to determine the viability contemplated by this business proposal, based on feasibility parameters such as the market, technical and financial study. The tools that were used for this study were based on the qualitative-quantitative method through secondary and primary sources, such as bibliographic search, survey and interview, however, the use of the economic method such as the VAN and the TIR allowed to determine the feasibility that was obtained in said project. In conclusion, in Portoviejo there is a boom in this type of business in a profitable way, but the problem lies in the existence of many businesses that operate informally, greatly affecting the trade in the sector, in turn Portoviejo does not have a plant where processes the fish, being the city of Manta the highest national exporter, for this reason a strategic analysis is carried out to promote the fishing sector of the province, however, the economic results for the creation of said company are positive. Therefore, the creation of this fish processing plant is considered acceptable.