Estudio de factibilidad para la creación de una empresa productora y comercializadora de helados gourmet, a base de frutas y vino tinto, en el cantón Quinindé, provincia de Esmeraldas.

Abstract

At present, the aim is to develop a feasibility study for the creation of a company that produces and markets gourmet ice creams, based on fruits and red wine, in the Quinindé Canton, Esmeraldas province. The research used a field method with a qualitative approach aimed at understanding, observing and interacting with people in their natural environment. This process will develop a feasibility study for the creation of a company that produces and markets gourmet ice creams, based on fruits and red wine, in the Quinindé Canton. For the purposes of the study, a market analysis could be carried out to measure the viability of the project. The population considered was from the QuinindéEsmeraldas canton. In conclusion, it was evident that the ice cream market is definitely very competitive. After all, millions of stores are selling this tasty product in different forms. And, to be successful, you need to stand out from the rest and create a unique offering. More than ever, customers are focused on their health, so use it to your advantage. Fortunately, there are countless options when it comes to this type of product.