Estudio de factibilidad para la implementación de una microempresa productora y comercializadora de vino de mandarina en el cantón Portoviejo

Abstract

The present work of qualifications was based in developing a study of feasibility for the implementation of the producing micro-company and commercializes of wine of mandarin in the city Portoviejo; it is composed by the following studies: market, technical, economic and the financial evaluation. For the investigation of the market, by means of the surveys that were applied to the inhabitants of the canton it could know that they consume quantity of wine annually and this way to calculate the quantity that is going to produce the micro-company to be commercialized, also it is possible to say that the majority of the wines that his majority commercializes are imported. In the technical study one determined the size, location, requirements of the micro-company for his productive process and also the distribution of plant that is very essential in the project. For to a good development organizational I structure flowcharts with his respective functions of every post. The economic study shows that the project is profitable with the results obtained of agreement to the indicators that was in use for the evaluation. The project understands to offer a product that she in view of a value added to a fruit her transforming into a drink that is directed the consumers by tastes and preferences and specific needs. The idea is attractive for the inhabitants for what he contributes in the agro-industry development of the country and of this form it was generating sources of work and it will be able to turn into an interesting project for possible investors.