Estudio de factibilidad para la creación de una planta productora de bebidas dietéticas a base de linaza en el cantón Portoviejo

Abstract

The Portoviejo canton is a place that has a large number of inhabitants, having an amazing commercial growth, a situation that makes it attractive to carry out dissimilar investment projects. The objective of this research was to develop a feasibility study for the creation of a flaxseed-based diet beverage production plant. Bibliographic, field research and methods were used: inductive, deductive, analytical, to learn more about the subject under investigation, among the techniques used were cited: surveys of the inhabitants of the Manabi capital, interviews with merchants and an expert, among other industrial engineering tools. It was obtained that the business proposal is feasible, backed by a Net Present Value of $17.255.20 and an Internal Rate of Return of 83.51%, for which the formal creation of the same is recommended. The existence of a market was verified that, together with the low costs of raw materials, showed a positive Van and the IRR whose percentage indicates that the profitability is very good, which visualizes having great benefits for this investment. In conclusion, it was determined that the feasibility project is financially viable, since it will contribute effectively to strengthening the economic situation of the canton and will generate jobs; Likewise, it was verified that there is no direct competition, since this is the first business that is implemented in the city, hoping to achieve a good position.