Análisis organizacional de la Asoproagriape basado en el proceso de costo y comercialización de arroz en el sitio nuevo Correagua del cantón Sucre. ELIMINAR

Abstract

Rice is a staple product in households worldwide, as well as Ecuador and especially in Manabí, which has an area that produces rice of excellent quality; being important factors so that it reaches the consumers the cost and the commercialization to compete in the market. Taking into account the aforementioned, the Association of Agricultural Production Entrepreneurs Nuevo Correagua "ASOPROAGRIAPE" despite having excellent quality rice and having as a competitive advantage that one of the best grains is harvested in the Charapotó site, it presents inconveniences to advance in the positioning and development as an organization, it faces a competitive threat that is the price of rice in the local and national market. The research focused on analyzing and identifying the shortcomings that prevent ASOPROAGRIAPE from advancing and achieving the objectives they have in the short, medium and long term, according to the results obtained by the researchers, together with the collaboration of partners and clients of the Association is evidenced that it must implement new product marketing strategies focused on price, advertising, innovation and sales force; They will contribute to the continuous and positioning of the brand, which allows it to compete with other products of similar qualities. It should be noted that the agricultural sector, especially rice in this area, is affected by the lack of interest of the government to regulate prices and control the entry of this product to the country.