Estudio de factibilidad para la creación de microempresa dedicada al diseño-confección y comercialización de ropa en el Carmen – Manabí.

Abstract

This research will determine the feasibility for the creation of a micro-enterprise for the production and marketing of high quality, cost-effective clothing. The objectives of the study are to determine if the investment project is feasible, define the characteristics of the fabrics to be manufactured, define the elaboration or type of clothing production, determine the current supply and demand in the Canton of El Carmen, conduct a market study to determine the acceptance of the product, determine technical, physical, human, and financial resources that will be necessary to start the microenterprise. Data collection with the survey technique and bibliographic review of previous studies. With deductive, inductive, analytical and statistical methods used, since this analyzes in different ways the data collection through a descriptive field research with documentary review facilitating the application of a market study, technical study and financial study. The results of the research show that it is feasible to create a microenterprise dedicated to the design, manufacture and marketing of clothing in El Carmen with an initial investment of $ 103908.50 for start-up, with a positive Net Present Value with an Internal Rate of Return that benefits the results of the study, resulting in a cost benefit that exceeds the monetary unit where the microenterprise recovers the investment in less than 5 years.