Estudio de la cadena de producción de Belcet S.A. para la reformulación de objetivos estratégicos

Abstract

Every day companies seek to be competitive in an increasingly demanding market, hence the importance of evaluating their processes and establishing continuous improvements. The main objective of this work is to study the production chain of the coffee processing company Belcet S.A. for the reformulation of strategic objectives. A qualitative-quantitative approach was applied, with a descriptive scope and non-experimental design, supported by the techniques of direct observation, survey and interview. The sample consisted of 14 employees responsible for the administrative and operational area. As a result, there was an updated survey of the key elements of each process associated with the production chain and the identification of the current trend of the strategic actions carried out by the company. As a conclusion, it is concluded that Belcet has progressively achieved the growth of the company, but it is necessary to reformulate the strategic objectives so that they are clearer, of knowledge of the personnel and constitute the guide by which the operations and resources of the company should be oriented.