Modelo de gestión ecoturístico para la mejora turística de la cascada del salto del armadillo en la manga del cura del cantón El Carmen

Abstract

The present investigation was carried out with the purpose of elaborating an ecotourism management model for the tourist improvement of the El Salto del Armadillo Waterfall in the Manga of the El Carmen canton, in view of the lack of knowledge of strategic planning issues and the design of strategies that allow the develop the tourism potential of the waterfall. Then a mixed methodology is applied, that is to say qualitative, to obtain information through interviews, books, articles, doctoral theses and reliable websites and through the quantitative method it allows us to carry out a survey to know the opinion of the residents and visitors. , for later by deduction to obtain conclusions based on the results obtained from the survey and interview that will help the development of the model, taking into account that the Tourism Law mentions in article 3 the initiative and community participation in development and management of tourist activities doing compliance with policies such as the one mentioned in article 4 where these activities must guarantee the rational use of the natural, historical and cultural resources of the community. Based on the aforementioned laws, the model that complies with the stages of the Deming Cycle is developed, guaranteeing feedback to improve the plans or strategies applied. As a result, a four-phase ecotourism management model was obtained to help boost the tourist flow of the Salto del Armadillo Waterfall in order to optimize the socioeconomic and environmental conditions of the sector, for which the present topic is coupled to the area of planning and strategic management of resources, which is a strong point of Industrial Engineering in which they are optimized. human, technical, material and IT resources to fulfill the objective.