La gestión contable y su influencia en la toma de decisiones de la empresa Don Zambrano, periodo 2019 – 2020.

Abstract

The general objective that guided and was executed in this work is to analyze the accounting management and its influence on the decision-making of the company Don Zambrano period 2019 – 2020. The research used was descriptive, qualitative, non-experimental design, where the situation the company is going through was analyzed, collecting information through techniques and methods such as direct observation, survey and internal control questionnaire to the staff involved. in the study. In conclusion, the company has not determined an accounting process that allows the systematization of activities, as well as the analysis of financial statements, causing decisions not to be based on accounting information but on market situations. It is recommended Decisions should be based on financial statements and their respective analyses, complemented with the different issues related to the market, supply and demand, in order to have an adequate financing decision, sales strategies, among others, that allow growth business.