Estudio de mercado para la comercialización de camisetas, para los estudiantes de la facultad de Ciencias Matemáticas, Físicas y Químicas de la UTM

Abstract

The present degree work is focused on the market study for the commercialization of t-shirts for the students of the Faculty of Mathematical, Physical and Chemical Sciences (FCMFQ), whose faculty contemplates a total of 9 careers with more than 5000 students, considered the Department with the highest student demand of the Technical University of Manabí, which not all the careers of said faculty carry out the design and commercialization of t-shirts with their respective instinctive that differentiates them between the other careers. Due to this great need, the objective of the research is to carry out a business model for t-shirts, for which it is pertinent to measure the degree of acceptance that students have about the product, design and price. An important part of the fulfillment of this mixed-type study is due to the search and collection of primary information through a survey, and a market strategy where mix marketing and the CANVAS method are linked. Which was obtained that the business proposal is feasible because 95.2% of the students agree to buy the product, however, it was possible to demonstrate that there are 4 artisan workshops in the university that carry out this business model and only two races of the FCMFQ contemplates the monopoly of uniforms at a price that is around $15 and up. For this reason, the design of the t-shirts must be determined according to the student's needs, which was identified through this study where an economical, comfortable product and the design are established according to the suggestions of the FCMFQ students.