Estudio de factibilidad para la creación de una empresa productora de mermelada de pitahaya con endulzante de coco en el cantón Portoviejo

Abstract

In the current moments, the competitiveness in the markets is massive and the industry every day expands the range in production; In this way, the raw material is used to create innovative products that the population consumes daily; From this, the idea of carrying out a feasibility study arises, for the creation of a proposed pitahaya jam production company with the name CONSERVA'S. C.D, the idea of the company for the production of jam with coconut sweetener is that it takes advantage of local raw material and is directed to the Manabi regional market, the methodology used was applied based on the feasibility study, considering qualitative and quantitative research; The market study allowed to evidence the unsatisfied demand that exists between what is offered and what is being demanded, as well as the competition at the national level. The technical study evidenced the need for resources, infrastructure and processes for the start-up of the business, the economic-financial study facilitates the quantification and evaluation of the investment; the determined results are favorable and the business idea is feasible, since there is an unsatisfied demand, the adequate financial evaluation, since the results reflect a positive net present value, an acceptable internal rate of return and a recovery time of investment, in the medium term; This study takes into account an aspect to avoid environmental impacts, for which conclusions are drawn on the viability of carrying out the proposed company.