APORTE ECONÓMICO FINANCIERO DEL PARQUE TURÍSTICO LA ROTONDA Y SU IMPACTO AL DESARROLLO DEL TURISMO, PERÍODO 2018 - 2021

Abstract

The tourist park "La Rotonda" is an emblematic work, an icon of public spaces in Portoviejo, with an area of 15-20 hectares, with five years of creation it houses several concessions that provide goods and services to its visitors along with many spaces for entertainment and national and international events. The present research aimed to analyze the financial economic contribution of the tourist park "La Rotonda" and its impact on tourism development, period 2018 - 2021. The methodology used was based on a type of bibliographic and field research, with a mixed approach, the scope of the study was descriptive, while the design was non-experimental, the data collection techniques were; survey to the owners of the concessions of the park "La Rotonda"; interview to the manager of PortoParques and observation to the annual operational planning of the years under study. The results of the survey to the concessionaires showed that 44% of the stands provide services and 56% offer products, 72% indicated that their income is between $501 and $700 per month, 78% mentioned that the number of people in the park "La Rotonda" is high, 61% of the concessions use their own social networks for advertising, 61% consider that the income received in their stand is sustainable, 78% of the concessions use their own social networks for advertising, 61% consider that the income received in their stand is sustainable, and 78% consider that the level of contribution of the concessionaires to the park's income is high, 78% consider that the level of financial contribution generated by their stand in the park "La Rotonda" is high, while the manager of PortoParques mentions that during the years of study, 2020 was an atypical year due to the effects of the pandemic, there were no events and some stores were closed, according to Portoparques' planning, a large part of the budget is reflected in maintenance, marketing and security plans. In conclusion, La Rotonda tourist park contributes significantly to the tourist development of the city of Portoviejo since it is visited by many tourists who enjoy it.