Estudio de factibilidad para la creación de una industria productora y comercializadora de queso, ubicada en el cantón junín, provincia de Manabí

Abstract

This research work: "FEASIBILITY STUDY FOR THE CREATION OF A PRODUCING AND MARKETING INDUSTRY OF FRESH CHEESE LOCATED IN THE CANTON JUNÍN PROVINCE OF MANABÍ", arises from the need to provide a product that meets the minimum requirements of consumption and taking advantage of the raw material of the Canton and surrounding sites. At present, cheese, specifically fresh cheese, has a high consumer demand due to its nutritional and food values, and it is also a product consumed by people regardless of age. This research is composed of a market study, a technical study, a financial economic study and also a brief environmental impact study and improvement plan. The market study includes data on consumer preferences and with which it was possible to determine the supply and demand of fresh cheese in the Junín Canton. The technical study specifies the machinery, equipment, utensils and implements to start up the industry, and with which it will be possible to obtain the estimated productions. The financial economic study shows the values of profitability, cash flow, IRR, and other financial indicators that are the fundamental pillar of this research to validate its validity and feasibility. The present research work is viable because the financial economic indicators studied show it.