Estudio de mercado para la venta de snack de plátanos barraganetes fortificados en especies deshidratadas en Portoviejo

Abstract

The bananas in Ecuador has become an essential product for food and production, there are several ways to consume it, one of them is the processing of banana snacks. The objective was to carry out a market study for the sale and commercialization of barraganetes banana snack fortified in dehydrated species in the city of Portoviejo, the market study allowed to quantify the supply and demand that reaches 70% of consumption, ensuring that the snack that comes from the manufacturer and its distribution largely satisfy the needs of the commercial sector, other typical foods that demand the consumption of chifles as an accompaniment to their preparations, for this reason they are purchased daily by merchants and consumers. In the market research, the analysis and interpretation of the results of surveys of consumers of banana derivatives within the canton of Portoviejo was carried out, in which qualitative and quantitative information was obtained to know the reality of the problem, since it is currently a product that is used a lot by the origin of the raw material. As part of the study, the ideal location of the plant, the basic engineering, and the infrastructure were determined, in addition, in the technical part, the production lines, the satisfied and unsatisfied demand, the size and the location were established, and a market study, where the research is deeper direct to the consumer, and product presentation designs, finally it is necessary to ensure the viability of the project, that is, the establishment of a complete banana snack production plant, which serves the demand for about 3,680 covers per week.