Estudio de factibilidad para la creación de una distribuidora de productos de carne de res en el cantón Portoviejo, Manabí, Ecuador

Abstract

This is a feasibility study for the creation of a distributor of beef products in the canton of Portoviejo, Manabí, Ecuador. It is expected through this company to cover the demand for this food product to the population of Porto Viejo, with the highest and most appropriate quality standards established in the different food control standards, for which it was necessary to carry out a bibliographic review of different authors to obtain information relevant to the treatment and conservation of beef, it is worth mentioning that for the information collection process a methodology based on mixed research was proposed, since it was necessary to implement qualitative and quantitative techniques, such as the interview semi-structured and the survey, being necessary the application of instruments to the established sample of 384 inhabitants of the canton. The main objective of the research was to develop a detailed study of the distribution of beef, thus, the technical study determines a positive demand for the beef market, also the market study shows the importance of new offers marketing of beef in the canton, due to the fact that the population is constantly growing and the most recurrent places for the purchase of beef are the refrigerators, according to the results of the survey. While in the financial study they obtained favorable results for the creation of the new company, as shown in the VAN and TIR. Therefore, the conclusions refer to the feasibility of the research, whose process is based on different bibliographic sources.