Estudio de factibilidad para la creación de una empresa productora y comercializadora de queso en el cantón Olmedo

Abstract

The objective of this research was to determine the feasibility through a financial study for the creation of a cheese production and marketing company in the Olmedo canton. A quantitative research approach was carried out, and the descriptive method was used to describe the main issues related to the variables of the study. The techniques applied for the collection of data and information were the survey, which was applied to the community of Olmedo, Santa Ana and 24 de mayo; and the interview, which was conducted with the person in charge of the Olmedo Cattlemen's Association (ASO), with which the amount of liters of milk per cows of the community was obtained. The results of the research show that the creation of the company is feasible, since the data obtained from the market study show a favorable demand and acceptance of the product by the community. Similarly, the financial study obtained a positive Net Present Value (VAN) of US$1,079,310.10 with an Internal Rate of Return (TIR) of 20%, requiring an initial investment of US$253,467.97 for its start-up, to be recovered in a period of 2 years and 2 months. With this we conclude that the creation of a company dedicated to the production and commercialization of cheese in the Olmedo canton represents a good investment project.