Estudio de factibilidad para la creación de una microindustria, dedicada a la producción y comercialización de jugo de la caña de azúcar, en el cantón 24 de mayo de la provincia de Manabí.

Abstract

The investigation was carried out with the purpose of determining the feasibility for the creation of a micro-industry, dedicated to the production and commercialization of packaged sugar cane juice, methodologically a field and descriptive study was required with the purpose of ending the viability of the same. , for this purpose it was necessary to apply a market analysis, in the canton 24 de Mayo, to a sample of 166 economically active people, at this point the potential and real demand and the average per capita consumption of the product were identified; After that, a technical evaluation was carried out to establish the location, distribution and capacity of the production plant, as well as defining the functions and organizational hierarchy at the administrative level; Finally, the economic requirements necessary for the micro-industry to operate are established, identifying investment capital, costs and expenses, required operating capital, cash flow and profit and loss statements; From the study carried out, it can be identified that, both technically, economically, socially and environmentally, there is feasibility for its creation, also through the calculation of financial indicators such as TIR, VNA, PRI, said feasibility is supported, which in addition, It constitutes an investment that will contribute to the generation of employment, economic growth of the canton and through corporate responsibility practices, reduce the negative impact on the environment.