Análisis de relación causal de la responsabilidad social empresarial en la imagen corporativa y rendimiento financiero de la estación de servicios universitarios Uniser S.A.

Abstract

Social responsibility in the financial field has taken a transcendental turn in companies around the world, changing the way of thinking of those involved. Therefore, committed organizations have been created that promote a corporate approach seeking to involve, raise awareness and support business management in a socially responsible manner. Thus, the objective of this study is to analyze the causal relationship of Corporate Social Responsibility in the corporate image and financial performance of the Station of University Services UNISER S.A. As a methodology, a causal relationship analysis is used between Corporate Social Responsibility (CSR), Corporate Image (IC) and Financial Performance (RF). Said information comes from the reports of the company under study as well as data available on the web pages. In addition, the application of indicators such as return on assets and return on sales is used. It is concluded that the company renews its strategies to improve its reputation and thus achieve favorable public perception, achieving both economic and social benefits from its activities.