ESTUDIO DE FACTIBILIDAD PARA LA CREACION DE UNA MICROEMPRESA PRODUCTORA Y COMERCIALIZADORA DE CHOCOLATE EN EL SITIO ESTANCIA VIEJA DE LA PARROQUIA COLON, CANTON PORTOVIEJO

Abstract

In the operation of the feasibility study for the creation of a micro processing and marketing of chocolate in Estancia Vieja site Colon parish, in compliance with the objectives set by a quantitative approach contained in this report, the development of research. In the first chapter the definition and formulation of the problem which actually a lead to the realization of the project is included together the background and rationale for the study is detailed. In the second chapter the livelihood of theoretical research according to identified variables addresses, respecting the sources cited. In the third chapter refers to the methodology applied in the development of the study is done, the scope, objectives, method and techniques used as primary information interviews cocoa producers, survey of a sample taken from the population defined inhabitants of Portoviejo and secondary information from state and private institutions. The data were analyzed and interpreted through which the availability of raw materials in the province of Manabi and the level of acceptance for the product offered was known. At the close of chapter three verification of the objectives described and the conclusions and recommendations of the study carried out are set. In the fourth chapter the development of the proposal for the creation of a small business to prepare chocolate, detailing the nature of it, the name, objectives, mission and vision, as well as the basic elements to determine the feasibility of the project is conceived as technical study by the size, the location, the production process, the necessary staff and distribution areas are met; in the development of study and market analysis it was determined that there is an unmet demand relative to existing supply and marketing strategies to be implemented for the introduction of product and market new production unit raised. The study and financial analysis yielded information on the investment required by the project and by profitability ratios, net present value, rate of return, benefit-cost balance point it is concluded that the proposal is economically feasible in the lifetime considered.