Reubicación de los Almacenes de Electrodomésticos en las zonas residenciales y su impacto social y financiero en la ciudad de Portoviejo en el período comprendido entre abril y diciembre del 2016.

Abstract

Through the research aimed at analyzing the relocation of the Appliances Stores in the residential areas and the social and financial impact in the city of Portoviejo in the period between April and December 2016, a process of diagnosis of the situation in which these establishments were located after the earthquake that occurred on April 16, 2016, when they lost their premises in the commercial center of the city. Once the situation was analyzed, the post earthquake situation was compared and the difficulties with the new location were discussed with the clients since the income obtained by these commercial establishments would depend on the growth or freezing of the economic activity, demonstrating that the location played a key role since the clients did not know but in spite of that, contingency measures were taken by the owners and administrators through social networks, mobile applications that made it possible to reach the new commercial premises. However, at the financial level, the impact was felt as sales fell and with it the profits of these businesses, for which they were forced to invest in advertising or other means for their clients to reach the new location, therefore within the results were proposed recommendations that contribute to improve the situation experienced during the study period