Estudio de mercado para la implementación de una microempresa productora y comercializadora de productos de limpieza en la parroquia abdón calderón del cantón Portoviejo

Abstract

The main objective of this work is to develop a market study to know the degree of acceptance in the implementation of a micro-enterprise that produces and markets cleaning products in the Abdón Calderón parish of the Portoviejo canton. For this, a field research process was used to know the preferences of the study population, which allowed to establish the nature of the market and define the target audience in order to determine the needs of the sector; Therefore, the application of the statistical and analytical synthetic methods required for the review of the information obtained from the applied survey was preponderant. These data allowed to conclude the need of the population of Abdón Calderón in the implementation of the microenterprise of cleaning products since for its inhabitants they have become an essential item to keep the homes disinfected, for which they require that these products maintain aspects of quality such as the mode of use and health records, it is also identified that there is no competition from other similar companies in the parish, thus ensuring weekly consumption. The investigation allows to develop the proposal of the Micro-company that produces and markets cleaning products, which proposes to start with the development of two base products such as chlorine and hydrochloric acid, for which aspects such as demand analysis are determined. prices and sales projections in order to establish the future profitability of the proposed development