ANÁLISIS DEL COMPORTAMIENTO FINANCIERO Y SU IMPACTO EN LA LIQUIDEZ Y RENTABILIDAD DE LA EMPRESA “ALAPON” DE LA CIUDAD DE PORTOVIEJO EN LOS AÑOS COMPRENDIDOS DEL 1 DE ENERO DE 2017 AL 31 DE DICIEMBRE DE 2019

Abstract

The general objective of this degree work was to analyze the financial behavior and its impact on the liquidity and profitability of the company “ALAPON” in the city of Portoviejo in the years from January 1, 2017 to December 31, 2019. The type of research that will be used will be descriptive, since it will focus on the collection of information and then carefully summarize it and carefully analyze the results, in order to extract significant generalizations that contribute to knowledge. Projective research was very useful, since a susceptible proposal was elaborated, which provided solutions to problems that were reflected in the course of the investigation, in addition, correlational research helped, so the degree of relationship between the variables of the topic was measured. develop. To carry out this study, methods such as ethnographic were used since the authors of the research moved to investigate, they also relied on the great utility of the statistical method with the application of a series of procedures for the handling of qualitative and quantitative data with the purpose of checking your reality. Obtaining as a conclusion that the fact of carrying out analysis of the liquidity and profitability indicators is a very effective tool to evaluate the company and check its economic moment, in addition to allowing directors, managers and others involved in the administration to improve the process of decision-making, this being something that the authors reviewed in this research agree on.