Estrategias competitivas para mejorar la calidad de servicio del hotel San Jacinto - Manabí – Ecuador

Abstract

The purpose of competitive strategies is to define what actions should be taken to obtain better results in the different activities carried out by companies. In this sense, the Hotel San Jacinto located in El Cantón Sucre, San Jacinto resort, shows deficiencies in its strengths and competitive strategies; For this reason, the objective of this research was to determine competitive strategies to improve the quality of the hotel's service, once a diagnosis of the current situation had been made, the research focused on measuring the level of customer satisfaction, in such a way that They designed competitive strategies that will contribute to enhancing the quality of the San Jacinto hotel's service. In conclusion, the results obtained by the researchers, through the collaboration of the general manager, reflect weakness in the existence and use of quality standards in the service, as well as the provision of services to the client, which affects when competing. with other hotels in the area. According to these results, the Hotel San Jacinto must choose to consider certain guidelines as part of the competitive strategies, which would contribute to improving its quality of service, as well as its competitiveness in the market; lower prices, implement promotions on the prices offered, create a culture of innovation and improvement, and achieve a higher level of customer satisfaction, analyze the competitive strategies used by other hotels and restaurants in the San Jacinto resort. It is worth mentioning that the hotel sector in this area is stagnant due to the lack of support from the canton's public entities and because of the little knowledge of strategies for the correct management of its establishments.