Impacto de las certificaciones sociales y ambientales sobre la responsabilidad social y empresarial de la empresa atunera Manabita Marbelize S.A en el período 2014-2018

Abstract

The social responsibility of companies and environmental management has emerged rapidly in recent years, this can be attributed to consumers who are increasingly demanding and concerned with the ecosystem, questioning not only the quality of the products but demanding a social quality and demonstrable environmental. The environmental and social theme can be assimilated by a company as a true commitment and business strategy around the world, such is the case that it has been found that social and environmental values have become a fairly profitable trend for many companies and businesses . In the case of Marbelize SA as an industry at the forefront, known in Ecuador and in the countries of North America and the European Union with its YELI brand in its desire to succeed in its commercial operations, it needs to consider corporate social responsibility within its management, not only as an aspect legally required, but with awareness against the impact caused by industrialization. This company must take special care in the environmental field not only because the tuna processors depend on the amount of product obtained from fishing, but also because their processing leads to a series of highly polluting residues and wastes. During the period under study, it is evident that Marbelize SA acquired 41 certifications, and each of them has a different approach, considering that there are certifications that guarantee the quality in the production processes or ensure the application of good practices in the processing of the raw material; other certifications on the other hand, confirm that the company develops responsible actions with the environment, taking care of it, such as waste management; Some certifications ensure that the company has a commitment to society; there are also certificates that accredit Marbelize S.A., as an exporter. The difference between one type of certification and another, can be very small, so the classification would vary depending on the criteria of the researcher, in this case, the authors of this degree work, consider that the types of certifications that Marbelize SA possesses , can be classified into; certifications that refer to quality in production; certifications that refer to social responsibility; certifications that refer to environmental responsibility; Certifications that prove export capacity. Although in themselves, each of them, are integrated into a set of interconnected actions that represent corporate responsibility itself. Once the investigation was carried out, it was possible to fulfill the first specific objective, which was defined as the need to seek to contrast the current situation of MARBELIZE SA with the acquisition and obtaining of environmental and social certifications emphasizing the probable economic benefits: from this You can mention that the current situation of Marbelize SA, has been favored due to these 2 certifications, because it demonstrates both to consumers and to society in general, that this is a company that respects dolphins and is concerned with minimizing its impact environmental, gives preference votes in the market. The second specific objective of the present investigation, sought to identify the level of social and business responsibility of the company manabita MARBELIZE SA, so when analyzing the amount of certifications that this company possesses, and if the level of responsibility of something is considered , is measured by the free decision and not by the obligation, to carry out responsible business practices, then it could be affirmed that Marbelize SA has a high level of social and business responsibility. The third objective of this titling work was to establish a short-term environmental strategy with defined objectives and concrete actions to improve the company's environmental and social situation based on the results of the study. Regarding the financial situation of the company, as investigated, it is observed that it is relatively good, although it is true that there are companies in the “Equifax” Ranking that are better positioned, but nevertheless, Marbelize registers an acceptable situation and Even in its evolution during its last years, it was observed that the financial indicators were progressively improving. Maybe this company would have the conditions to stand out in favorable returns, but that would only be a matter of analysis of the management and of the shareholders who decide what kind of strategic measures to take to improve their financial results and subsequently be able to place themselves in the first places of the ranking of the companies. With regard to this research, to comply with the last specific objective, an environmental strategy will be proposed briefly, but its consideration and subsequent application depends solely on the company's executi