DIAGNÓSTICO DE LA PRODUCCIÓN, Y COMERCIALIZACIÓN DE LA PIÑA (Ananas comosus L.) EN LA PROVINCIA DE SANTO DOMINGO DE LOS TSÁCHILAS.

Abstract

IN THE PERIOD 2019 - 2020 A DIAGNOSIS IS MADE OF THE CAUSES OF THE DETERIORATION OF THE SOCIOECONOMIC SITUATION OF SMALL (PP) AND MEDIUM PRODUCERS (MP) OF PINEAPPLE (ANANAS COMOSUS L.) IN THE PROVINCE OF SANTO DOMINGO DE LOS TSÁCHILAS, ECUADOR, TO IDENTIFY THE FACTORS THAT HAVE AFFECTED THE SALE AND COMMERCIALIZATION AND ESTABLISH THE STRATEGIC POSITIONING OF THE PP AND MP. THE PRELIMINARY DIAGNOSIS SHOWS THAT 37.50% OF THE PRODUCERS CORRESPOND TO THE PP WITH LESS THAN ONE HECTARE, 58.03% TO THE MP, WITH FARMS OF MORE THAN 3 AND UP TO 5 HA, AND THE REMAINING 4.47% IT WAS INTEGRATED BY LARGE PRODUCERS (GP), WITH MORE THAN 5 HA. ON THE OTHER HAND, IT WAS FOUND THAT PRODUCTION PER HECTARE INCREASES FROM 26,000 TO 30,000 FRUITS FROM SMALL AND MEDIUM PRODUCERS TO LARGE PRODUCERS, WHICH IS LINKED TO CONCOMITANT INCREASES IN INVESTMENT BETWEEN THE TWO GROUPS, FROM $ 5000 TO MORE THAN $ 8000.