Auditoría de calidad en la atención al usuario de la empresa pública municipal de mercados y camales del cantón Portoviejo y su incidencia en los segmentos del mercado, durante el período 2019

Abstract

The objective of this research work is to analyze the quality of service to the user of the municipal public company of markets and litters of the Portoviejo canton and its incidence in the market segments, focusing qualitatively and quantitatively based on the descriptive scope towards an ethnographic approach; whose purpose is to improve the degree of complacency between institution and consumers. The research techniques were carried out through surveys and interviews with the users and administrators of EP PORTOMERCADOS. It was determined through the implementation of audit programs, questionnaires and work papers, as tools for an auditor to determine the conclusions and recommendations of the findings that are part of the final results of the report, finding flaws in control, satisfaction and support by of the institution. Therefore, the importance of maintaining a rapprochement with users is concluded, providing support to improve the common good.