LA PUBLICIDAD EN LAS REDES SOCIALES Y EL DESARROLLO MENTAL DE NIÑAS DE 5 A 10 AÑOS DE EDAD EN EL CANTÓN BUENA FE

Abstract

In the present research project called "Advertising in social networks and the mental development of girls from 5 to 10 years of age in the canton of Buena Fe" had the objective of analyzing advertising in social networks and its impact on development. of girls from 5 to 10 years of age in the canton of Buena Fe, there is an interest in the study of the Internet and advertising on social networks in girls since they have great influence on them considering that the constant exposure to advertising that is not suitable for these ages can generate on many occasions that the mental development of girls and boys can be significantly affected. The non-experimental methodology was applied with methods, techniques and instruments that allowed identifying the most used social networks, how this advertising interferes with their mental development and how it affects the bond with parents. Obtaining as a result that advertising on social networks does not influence girls from 5 to 10 years of age in a significant way since 87% of the surveyed population presents an acceptable mental development and according to their age, even when they manifest a large amount of time in exposure to these stimuli, in addition to the fact that the most used social networks are Tik Tok, You Tube and online games, in addition to the fact that there is control over the content observed in the social networks of fathers towards daughters, and a solid link It allows parents to supervise in a respectful, adequate and effective way the mental development of their children when exposed to social networks.