Estudio de factibilidad para la creación de una empresa dedicada a la producción de incubadoras, para la comercialización de pollos criollos, en el cantón Portoviejo

Abstract

In the operation of the feasibility study for the creation of a company dedicated to the production of incubators, for the commercialization of Creole chickens, in the Portoviejo canton in the Simón Bolívar parish, fulfilling the objectives set through a quantitative, investigative and Experimental consists in the present development of the investigation. The first chapter directly encompasses the delimitation and formulation of the problematic reality which leads to the realization of the project, together the background and justification of the study for its respective development are detailed. In the second chapter, the theoretical support of the research is addressed according to the identified variables, respecting the updated sources cited for accurate information for the reader. In the third chapter, reference is made to the methodology applied in the development of the study, the scope and objectives are defined and the study variables are defined. In the fourth chapter, the development of the proposal for the creation of a company that is dedicated to the production of incubators, for the commercialization of Creole chickens, is presented, detailing the nature of the same, the name, the objectives, mission and vision, In addition to the basic elements to determine the feasibility of the project, since through the technical study the size, location, production process, necessary personnel and distribution of areas were known; In the development of the study and analysis of the market, it was determined that there is an unsatisfied demand in relation to the existing supply, and the marketing strategies that must be carried out for the introduction of the product and the new production unit to the market are proposed. The study and financial analysis allowed to know the investment that the project needs. Based on the analysis, a balance point was found and it was concluded that the proposal is economically feasible in the considered useful life time. At the end of chapter four, the conclusions and recommendations of the study carried out are described and established