MODELO DE GESTIÓN FINANCIERA Y SU INCIDENCIA EN LA MOROSIDAD DE LAS CUENTAS POR COBRAR DE INDUSTRIAS MASTER INDUMASTER S.A DE LA CIUDAD DE MANTA EN EL PERIODO 2018

Abstract

The realization of this financial management model was executed in Industrias Master Indumaster SA, focused on the delinquency of accounts receivable in 2018, using a non-experimental design, with survey and interview methods carried out on personnel immersed in the subject, in addition of the execution of the use of different financial tools that allowed to know the situation of the company. Indumaster has serious problems in its client portfolio, due to its large monetary amount, which has caused liquidity problems and losses in 2018, being necessary to carry out a financial management model, whose content is administrative planning, financial budget of the area in question and everything related to it. It is necessary that this model be applied continuously and updated according to the needs and activities of the company, for its growth and continuous improvement