Los factores financieros que limitan el crédito formal y alternativas de financiamientos para los comerciantes minoristas del mercado barrial # 1 del cantón Portoviejo, años 2015 - 2017.

Abstract

Retail traders are considered important agents or economic operators to promote the economic development of a country, which is why this research focused on the financial factors that limit formal credit and financing alternatives for retailers in the neighborhood market # 1 of the Portoviejo canton, 2015 - 2017, to know the situation and contribute with possible solutions that help the growth of these merchants. In order to properly and effectively enter the market, every business must have certain financial bases that allow it to make sound business management decisions, so the forms that are financed by the retail merchants were investigated, as well as analyzing the different credits granted by certain financial institutions of the city, being investigated by entities such as banks, mutual and cooperatives. The methodology applied in the present research work was field, descriptive, by means of techniques such as observation, where the situation of the retailers was known, to carry out their activities, the form of financing, which is with own resources , or loans obtained in banks or financial institutions of various kinds, as well as outside traditional systems. From the results obtained, it was concluded that although the situation has been improving for retailers to access the financial system, large financial entities request a large number of requirements unlike small ones, but with Many higher interest rates affect their earnings, so through this research work it is suggested that financial products be created that help access financial credits to merchants with interest rates that do not affect the growth of the business