Estrategia de motivacion a la lectura digital en tiempos de emergencia sanitaria. Caso: carrera de bibliotecología, documentacion y archivo de la utm

Abstract

Reading opens the way to a new world. Thanks to reading, human beings have been able to form themselves in an integral way. However, and despite its importance, reading has not been cultivated by all human beings as it should be expected and, therefore, there are deep gaps and a gap in knowledge that deserves to be filled in some way. In these times, the digitized world today demands that this competition be strengthened, because human beings need to read to understand what is happening around them and make good decisions. With regard to the health emergency, digital reading has become a powerful resource for coping with adversity. In this article, through a qualitative methodological approach, the way in which reading in digital medium, through the electronic book, phones, tablets or computers, has experienced some increase is focused. For this purpose, reference has been made to the students of the first levels of the Course of Library Science, Documentation and Archive of the Technical University of Manabí. For this reason, it has been considered that the digital book has not replaced the paper book, but rather that it is a format that allows to expand the moments in which it can be read, to increase the public and the time of reading among the population. It is very common that people read a book in digital and if they like the book, later they buy it in paper, because they want to have it in their library. Therefore, one of the premises of this work is that both are complementary and indispensable channels. In particular, digital reading has helped to enhance the knowledge of the target population and has led to a better response to the current health emergency.