El Sistema de Mercadeo aplicado en “Probimanta S.A” y su impacto en el posicionamiento de la empresa en el Mercado de Construcción en la ciudad de Manta.

Abstract

This work titration was based on the type of research, which was based on an analysis to Marketing System applied " Probimanta SA " and its impact on the positioning of the company in the construction market in the city of Manta, for which different data collection techniques that led to analyze and measure the level of impact were applied. First an interview was conducted to Manager of the Company Probimanta SA, in order to meet the advertising system applied to publicize the range of housing to be offered, payment terms and the benefits they provide, then surveys of applied the inhabitants of the city of Manta, specifically to 393 people. The questions asked focused purely on knowledge of business activities, the availability of costs to acquire these homes, the characteristics required by potential customers, and even the effect of the earthquake raised on 16 April in infrastructure Probimanta met . Finally, a diagnostic containing the conclusions and recommendations as a result of surveys in order to contribute significantly in improving marketing systems company making adequate positioning that extends over the years was made allowing increased revenue from the sale of the housing complexes.