Plan de negocios para la creación de una microempresa productora y comercializadora de Snack´s saludables a base de frutas deshidratadas en el cantón Portoviejo.

Abstract

This investment plan is focused on introducing a natural-based product to Ecuadorian households, thus promoting health care and good nutrition as it provides nutritional properties that allow consumers to improve their diet and reduce common diseases such as diabetes. cardiovascular problems and among other diseases caused by the consumption of sugars and fats, this product will be made with fruits rich in fibers and vitamins that are part of the natural resources that the country has, since there is an overproduction of many of these fruits and they are not fully exploited. All this will be promoted with the structuring of the business idea having within this structure a market study, study of the raw material to be used, the supply and demand that it generates and a financial study that reflects the feasibility, the time that is recovers the investment and if it is profitable to start it.