Gestión comercial y su contribución al fortalecimiento de las PYMES cafetaleras de la América – Jipijapa

Abstract

The present work is based on designing a commercial management system that counteracts the factors that limit the expansion of the productive activities of coffee SMEs in the parish of La América de Jipijapa (Manabí). Whose activity is the production of coffee. The method used is exploratory type. The research population consisted of ten entrepreneurs using this sample because it is small. The survey aimed at entrepreneurs of coffee SMEs was applied as an instrument. With the results obtained in the investigation it was evidenced that the commercial management of SMEs is not so optimal, they do not have relevant help from the competent authorities. Finally, a proposal is made for a commercial management system that contributes to consolidating the productive activities of the coffee micro-enterprises of Jipijapa - La América Parish.