Análisis del clima organizacional del grupo inmobiliario Carranza y su incidencia en la imagen corporativa, período 2020.

Abstract

The present investigation called analysis of the organizational climate of the Carranza Real Estate Group and its impact on the corporate image, carried out in 2020; in which a study was carried out in the indicated company to determine in what way and to what extent the organizational climate of an entity is reflected in the environment and in its social context. An investigation was carried out under a qualitative-quantitative approach, establishing a sample of 7 employees, 30 clients and the contribution of the head of Human Resources. For data collection, an instrument was used through questionnaires. Reaching the conclusion that in the Carranza Real Estate Group there is not a very good organizational climate, since adequate tools are not used to promote the culture of the company, generating an impact on the corporate image in front of the internal client, however, in front of the external client there is great acceptance and credibility towards the company that prioritizes corporate identity over corporate image.