Las estrategias del liderazgo en costes del grupo El Rosado y sus repercusiones en los nuevos competidores de productos sustitutivos en el mercado de la ciudad de Portoviejo 2003-2006

Abstract

In the global market the increment of the competition, makes at the present time, necessary that the companies every day they look for alternatives for not being relegated in the same one, it is for it that the purchase volumes and the financial capacity are fundamental to the moment to acquire the goods and to diminish their costs.

In the first part we carry out a brief explanation of our project where we determine the antecedents, the justification, the problem and the objectives of our grade thesis.

In the second part we carry out a total description of the strategies of the leadership in costs of the group The Rosy one and their repercussions in the new competitors of substitute products in the market of the city of Portoviejo and that it was good as antecedent to apply in the practical part in appealing of our investigation. We also describe the concepts of the technical words used in this part.

In the third part we expose the methodological design by means of which we remove the steps that we continue by means of the observation, the interviews, the surveys and all the concerning one to the methods of the modern investigation.

In the fourth part we develop and we tabulate the surveys and we represent them in statistical squares to demonstrate the incidence of the strategies of the leadership in costs of the group The Rosy one and their repercussions in the new competitors of substitute products in the market of the city of Portoviejo with their respective interpretation, analysis and critic.

To conclude our investigation work we give to know our conclusions and of each one of them allows ourselves to give the recommendations that will be good to improve the operations of the company and to formulate the proposal.