Estrategias de desarrollo comercial de la micro-empresa creaciones juan pablo (C-JUP) y su aporte socio económico para la provincia de Manabí. Período 2002-2006

Abstract

Creations Juan Pablo, intruded in the market in the year 1994, in the canton Rocafuerte, county of Manabí, being his manager the Engineer Juan Pablo Rodríguez, as a result of the necessity of creating a working source and making of clothes and a seat has been won in the market of textile clothes in several cities of Manabí and in other counties. It is considered as a productive unit, in which their production capacity owes to the creativity of its human resources, technological and economic; its level of profitability resides in the good combination of all those resources that are indispensable for its development, being one of the pioneer micro-companies in this specific type of making of clothes inside the handmade activity in the canton Rocafuerte. In their operation you norman for dispositions of the Law, their articles of association, regulations and regulations and their sale politicians and commercialization of different making types that are guided in similar objectives due to their activity and of conformity with the plans and programs of economic and social development. Distributing territorially to the county of Manabí, for cantons like, Portoviejo, Chone, The Carmen, Bay of Caráquez and San Vicente and outside of the county of Manabí, given their commercial covering. This unit of making of clothes knows how to adapt to a market in continuous change: they practice the strategic gliding guided to the market. This gliding is the managerial process that develops and it maintains a viable consistency among the objectives, abilities and resources of the organization and its changing marketing opportunities.