PLAN DE NEGOCIOS PARA LA COMERCIALIZACIÓN DE BIENES DE LA CANASTA BÁSICA AGROECOLÓGICA, CULTIVADOS EN LAS COMUNIDADES ATASCOSO, CAÑA BRAVA Y LA PALMA, DE LA PARROQUIA NOBOA DEL CANTÓN 24 DE MAYO. PERIODO 2015-2016

Abstract

This work was executed in the form of community development, which consisted of creating a business plan that will improve the marketing of products that make up the agro-ecological basket, goods which are sown in the communities of Atascoso, Caña Brava and La Palma, Noboa communities in the parish of Canton on May 24.Through carrying out a diagnosis of the three communities could examine what the problem was most prevalent affecting the economic development of the communities, Once the problem was detected worked hard on a solution, through the development of a business plan properly planned and developed by the authors of this work, under the supervision and advice of delegates Rural Good Living program of the Ministry of Agriculture, Livestock and Fisheries and the Faculty of Management and Economics. By designing a structure for members of communities Atascoso, Caña Brava and La Palma, they can achieve better organization within their association,talks to explain what was the business plan is provided, which had an important acceptance and was well pleased for members who attended those talks, all this in order that they can use this tool with stronger knowledge and sustainable for future generations. Through a quantitative study could observe and interviews the main authorities of the Atascoso communities Cana Brava and La Palma, so it was necessary to use statistical methods empirics- and inductive – deductive, very necessary for gathering information that facilitated the development of diagnostic communities and subsequent business plan. At the conclusion of the business plan and to make the respective delivery thereof, members who attended the talks they were motivated to continue selling their products so more organized and better utilize the resources that facilitated them MAGAP, Showing interest in starting the business plan I will be facilitated, with the sole purpose of improving their living conditions and increase their income