Análisis de la comercialización del Noni (Morinda citrifolia) como aporte al desarrollo del sector formal e informal de la ciudad de Portoviejo. Periodo 2002-2006

Abstract

Based on the results obtained in the present investigation it was determined that the areas of more production locate them to him in the canton Portoviejo, which reported 16 has in the year 2002 and in the years 2003, 2004, 2005 and 2006 you increment at 21, 22 and 24 have. In this same order it continued him Flints with 4, 6, and 9 there are that they were verified by the INEC. The production of the noni, this related with the area where he/she takes place, for this reason it can settle down that the areas of high brightness and moderate precipitation possess a bigger noni production, prevailing the canton Portoviejo with 40.311 kg obtained in the year 2002 to 57.783 kg registered in the year 2006. In the elaboration of having derived of the noni evidenced in the year 2002 an equivalent production to 67.672 kg in relation to 70.236 kg taken place in the year 2006, that which established an existent demand of having processed in containers, pills, capsules and I eat natural fruit corresponding to the informal sector that identifies traveling salespersons, local of sales of juices it maintained a significant behavior in the city of Portoviejo it presented 52,44% with regard to the rest of activities. The administrative structure of the informal trade, is of a single person's u/o family property, the same ones that are responsible direct of its normal and correct operation in its processes purchase of noni fruits in the production places, acquiring this fruit and juices to USD 0,50 the unit. The formal trade expends processed products (you pack and noni tablets) with sanitary permission and guarantee, which acquire them for orders to companies exporters located in the cities of Guayaquil and I Remove, existing in 79 local and they have a sale price that oscillates among USD 24,00 and USD 40,00