Plan de negocio para la creación de una microempresa productora y comercializadora de avena de trigo en la ciudad de Portoviejo

Abstract

For the economy of the localities, the development and growth of new companies is an aspect of essential importance, this being a central point of the change in the productive matrix of the canton this investigation entitled "business plan for the creation of a micro-producing company and wheat oat marketer in the city of Portoviejo ”, whose objective was to“ Design a Business Plan for the creation of a microenterprise producer and marketer of wheat oats in the city of Portoviejo ”, a goal that was achieved through the application of field methodology, as well as an information collection instrument, determining that the business will handle a demand of 18,340 liters per year, 7,500 units of 250 ml, 5,400 units of 500 ml and 5,440 units of gallon corresponding to annual sales. Through the legal study, the company name of the undertaking "LA CAPIRITA" was established. The financial structure of the institution was determined establishing the investment levels for the operation of the enterprise, thus determining an initial investment of $ 110,941.03, where 46% will correspond to a bank loan of $ 50,964.62 and 54% with a valued land in $ 26,000.00 and an economic contribution corresponding to $ 33,976.41. A financial evaluation process was developed through which a NPV of 29,603.54 was possible considering an ARR of 10%, an IRR of 29.8033625670%, a cost benefit of 1.31872355 and a recovery period of the investment of 1.532527743 (one year, six months) thus demonstrating the feasibility of the undertaking.