Análisis de la producción y comercialización de la miel de abeja Bosque Seco en el sector Quimis del Canton Jipijapa.

Abstract

The production and commercialization of honey represents an effective instrument for quality control and its acceptability, since the flavors, aromas, textures and colors reflect the hygiene, safety and quality that the client wishes to obtain to consume it. The present investigative work reached a study based on the production and commercialization of honey produced in the association “Bosque Seco” of the Quimis site of the Jipijapa Canton. With the purpose of giving scientific support to the exposed research, reference is made to the different approaches on the production and commercialization of honey, in this way the concepts, tools and processes that must be applied in the Association are validated. "Bosque Seco" towards what they really do. The research was based on an exploratory methodology with an analytical-descriptive, qualitative, documentary, bibliographic approach. A survey process was carried out to analyze the production and commercialization of the product, and the interview to learn more details about the product, the production process and the way the product was sold. Among the problems encountered is the lack of knowledge that producers have about the strategies for selling honey from bees since currently the product is sold only through the main roads of the site, on the other hand, the lack of control of pests affects bees and this causes them to produce smaller amounts of honey. Finally, a proposal is put forward which will allow the Implementation of strategies to improve the production and commercialization of “Bosque Seco” honey.