Análisis de las habilidades emprendedoras de los comerciantes del Pasaje Comercial San Cayetano del cantón Chone y su repercusión en la competitividad

Abstract

The general objective of this research is to analyze the entrepreneurial skills of the merchants of the San Cayetano Commercial Passage of the Chone canton and its impact on competitiveness for which, an exhaustive study was carried out through a survey applied to the merchants of the 22 locations in operation, complemented by the application of interviewing of different actors involved with the problem obtaining true data that allowed us to accurately detect the needs to develop entrepreneurial skills and how, the lack of these, in most merchants, has had a negative impact on the competitiveness and sustainability of the enterprises, variables that allowed the design of a strategic proposal that contributes to improving the level of competitiveness in the development of commercial activities. Considering that developing entrepreneurial skills contributes to the generation of value and innovation, it is necessary to promote training in core issues so that entrepreneurs choose to implement strategies that allow them to identify problems and propose optimal solutions that guarantee economic profitability of your business.