Análisis de la producción y comercialización de cerámica de la Asociación "Productores Cerámica la Pila" y su influencia en el crecimiento empresarial, parroquia La Pila, cantón Montecristi Período 2019 – 2020

Abstract

The research work presents the problem of the lack of strategies that contribute to business growth, from a conceptual theoretical approach, raised by several authors, which led us to look at this problem from the internal perspective of the Association "Productores Cerámica la Pila", Carrying out a situational diagnosis and complemented with the application of instruments such as the survey and interviews with different actors involved with the problem, this allowed determining reliable data on the shortcomings that deserve to be corrected or minimized. The analysis and recognition of the internal situation of the institution under study regarding the problem raised, allowed to arrive at a proposal that guarantees at least minimizing the negative impact that is generated by the poor application of strategies in daily activities, therefore, seeks to strengthen management and in unrestricted agreement with the fulfillment of institutional objectives based on the mission and vision of the Association "Productores Cerámica la Pila", attesting to the degree of obligation assumed by companies to contribute to social development and that it will contribute in the same way to increase the levels of efficiency in the business environment, since, the ceramic handicraft businesses of the La Pila parish constitute a key factor for the economic development of Ecuador.