Gestión de la innovación para la competitividad empresarial de la microempresa Tornería Senén del cantón Portoviejo.

Abstract

The objective of this research work was Identify the management of innovation for the business competitiveness of microenterprises "Tornería Senén" of the Portoviejo canton. While in the methodological part, the types of research were holistic-projective, mixed, descriptive, field, documentary, the design of the research was non-experimental, the population was made up of all the people who work in the turneries in Portoviejo, while the sample was made up of 96 people who were surveyed and the interview with the manager, administrator and technician of the Senén turnery. Data analyzes were made with the help of the Excel computer program. The results allowed us to appreciate that in the turning point of study the work environment is aggressive, just as the management of innovation is a factor that is little exploited, while competitiveness must be supported by strategies to satisfy its customers.