ESTUDIO DE FACTIBILIDAD PARA LA INSTALACIÓN DE UNA PLANTA PROCESADORA DE HELADOS DE CREMA EN LA FACULTAD DE CIENCIAS ZOOTÉCNICAS DE LA UNIVERSIDAD TÉCNICA DE MANABÍ

Abstract

This thesis studies the feasibility of installing a processing plant ice cream at the Faculty of Zootechnical Science, Technical University of Manabi. The end of this first part, determined that 98 % of the population consumes ice indicating that the installation is convenient , a study of the product market, where demand , supply, pricing and marketing of the same was discussed was performed of the production plant, potential demand for existing product . Besides a business plan determining the optimal location, installed capacity and description of the production process was designed ice cream. An investment plan where the amount is $ 69,460.84 in a financial analysis of all conditions of operation is also included , considering the initial investment, operating costs total $ 10,373.08 , working capital is $ 17,358.59 , also the profitability of all investment under clearly defined , such as the Net Present Value $ 43,824.25 and the internal rate of return was determined that 37% was determined